Seven current attractions for small businesses: Electric karting, laser maze, quests, virtual war with caterpillars, sandboxes with gems and others.

What do people save on during a crisis? Russians admit that they deny themselves a lot. In the TOP 3 list of savings - entertainment (see Fig. 1)

And yet the entertainment industry continues to remain in the area of ​​interest of small and medium-sized businesses. New children's attractions appear in open areas, in separate buildings, and in shopping centers. Analysts are confident that in the near future the pace of development in this area will increase. These are the main prerequisites that, from the point of view of experts, contribute to strengthening the position of the entertainment industry in our country.

Interest in “anchor tenants” of the shopping center

Despite the crisis and increasing competition, landlords strive to attract as many visitors as possible to their establishments. “Anchor tenants” become their allies, helping to increase the number of guests. The owners of amusement rides fall into this category.

According to Colliers International, entertainment operators occupy second place in the structure of shopping center space (18%), second only to the beauty industry (59%). According to some estimates, in the near future, many shopping centers will use 15 to 30% of their space for catering and entertainment, as experts have found that an extensive entertainment area increases shopping center traffic by 15-25% (according to the magazine “Attractions and Entertainment” , No. 21, 2016)

Availability of ready-made business schemes and low-budget formats

It can be difficult for beginning entrepreneurs to independently calculate the profitability of a business. Franchisors come to the rescue with ready-made proposals for opening attractions.

“A franchise is a ready-made and proven business model. A businessman buys a turnkey project, clearly knowing what and how to develop: in this way he avoids pitfalls and significantly reduces risks,” notes Anton Shchipachev, Commercial Director VIA BOWLING/GamePlay.

In the attractions segment, there are still few ready-made franchises, mainly children's educational towns and virtual reality attractions, but new ideas are also emerging: for example, an electric karting franchise.

For entrepreneurs who do not have significant start-up capital, low-budget attractions can be a good solution:

• (initial investment size from 4 million rubles)
• laser tag - laser paintball (from 2.5 million rubles),
• soft play areas Soft Play or educational game modules (from 300 thousand rubles).

Parents' desire to introduce children to useful entertainment

The dream of modern parents is to “tear” their children away from gadgets and televisions. Hence the growing need for educational attractions: climbing walls, trampoline and rope parks, freestyle skiing areas, etc.

There is a shift in interest from slot machines to sports entertainment: Moms and dads are more willing to allocate money to their children for active recreation.

Here are the new children's attractions that experts say will grow in demand.

Idea No. 1 Electric karting

Today, electric karting is actively developing in the West, but in our country it remains exotic. And yet entertainment industry professionals predict a great future for him because he is different

• environmental friendliness: no exhaust, silent, does not require approval from the Fire Supervision Authority or creation additional system ventilation
• variability: “doesn’t get boring” (especially if you change the route configuration from time to time)
• all-season: there are no differences in attendance at different times of the year.

In addition, in our country this is still a free niche, and those who open the first sites for this exciting attraction are doomed to success.

Of course, a large-scale project will require serious investments: an international-class electric karting center will cost approximately 40 million rubles (excluding costs for renovation of the premises or construction). Experts estimate the mini-format (“fast drift”) for a shopping center at the start at 15-18 million rubles.

At the same time, there is a ready-made solution developed by Italian electric karting manufacturers: joining the Branded Network club by purchasing a franchise. At the same time, franchisees receive a ready-made business concept, including the development of related areas (catering), marketing and consulting support.

Membership in a club with a big name makes it possible to attract prestigious advertisers. Reputable companies are chosen as advertising partners famous brands, which includes Branded Network. This creates additional income.

The franchise will cost 2.5 million rubles. Annual royalties are 4% of turnover.

Idea No. 2 Laser maze

The laser maze LASER QUEST promises unforgettable adventures for adults and children. This is a small room (18 m²), permeated with bright rays, forming a bizarre pattern of intersecting lines.

The participant's task is to go through the maze without hitting the rays, find the key to the stopwatch mounted on the wall at the entrance, and return to turn it off. The mission can be completed in three attempts.

The attraction gives you the opportunity to feel like an action hero for a while or computer game in real. You can also compete in the speed of completing the maze.

Advantages:

• relatively low price of equipment - from 250,000 rubles
• compactness
• accessibility for a wide audience (age of visitors starts from 5 years)
• reasonable prices: recommended ticket price 200 rubles
• availability of additional sources of income: selling video recordings of their adventures in the maze to those interested
• high throughput - up to 30 people per hour and quick payback period - from 1 month.

Idea No. 3 Quests - exercise for the mind

Another promising idea is quests for children. This is a "leave the room" game. The conditions are simple: a team of players is temporarily locked in a room, from which they can exit by consistently performing certain actions.

3 components of the success of this attraction, according to the company “iLocked - get out of the room quests” - unusual idea, interesting scenario and a special atmosphere that is created by the game’s theme and decorations.

If you create a business from scratch, then the starting investments start from 800,000 rubles and higher: the more complex the mechanisms and surroundings of the quest, the more significant the cost. Payback period - from 6 months. (in St. Petersburg on average from six months to eight months, based on 200 games per month at a cost of 3 - 3.5 thousand rubles per game).

Beginning entrepreneurs willingly buy quests on a turnkey basis as a franchise. Advantages:

• ready-made script, equipment and proven business model
• franchisor support from creation to launch of the attraction
• advertising for partners on the website of the idea developer, etc.
• Most quests for children are designed for playrooms in development centers, which allows you to quickly find a suitable room.

Idea No. 4 Virtual war with caterpillars

Who would have thought that the developers of attractions would be able to reconcile parents who dream of tearing their heirs away from computers and children, loving days spend the whole day playing games! The solution was a fun family attraction called REALGAME.

It consists of a cabin measuring 4 m². Instead of a floor, there is a screen on which harmful caterpillars scurry and mercilessly devour cabbage forks. The players' task is to trample as many caterpillars as possible (ideally about 200 in 2 minutes). It turned out that the remaining garden pests, turning into butterflies, fly away, and if not, they laugh cheerfully at the players’ failure.

Advantages:

• accessible even to kids: simple rules
• meets the needs of both children and adults
• economical: low rental cost
• Can be used at outdoor parties and holidays
• relatively low initial investment - 360,000 rubles “turnkey”
• fast payback period
• significantly cheaper than imported analogues.

Idea No. 5 Bumper boats - an attraction on the water

Universal entertainment for children and adults, suitable for both outdoor and indoor areas. An important condition is the presence of a swimming pool or open reservoir.

The shape of a bumper boat is a scaled-down model of a real vessel. It is designed for 1-2 people, so the attraction is suitable for children from 3 years old accompanied by their parents. Older children can handle the controls on their own.

Advantages:

• safety: the sides of the boat are made of rubber, so collisions are not dangerous, even if swimming takes place in a small pool
• novelty: controlling a boat is a novelty for many kids, unlike traditional cars
• durability: the boats are made of durable material that does not fade or deform, they are equipped with a battery-powered electric motor. Most products come with a minimum 1 year warranty
• relatively low starting investments: the cost of a domestically produced bumper boat starts from 33,000 rubles.

Idea No. 6 Sandbox with gems

Those who plan to develop a family entertainment business will love the Pirate's Treasure franchise. The idea was born in 2015 by entrepreneur T. Popova, who purchased gems for her own children’s games. Noticing the kids' interest in colorful pebbles, she came up with a wonderful sandbox with precious filling. Today they are in more than 15 cities.

Advantages:

• ease of implementation: the attraction is focused on a shopping center
• low level of start-up investments: 130,000 rubles (excluding rental costs and staff salaries)
• small rental fee: the sandbox occupies 8 m²
• the opportunity to earn extra money by selling stones for collections
• no royalties
• entertainment: not a single visitor will calmly pass by the sandbox
• opportunity to develop business with the assistance of the franchisor

With proper business organization, you can receive 120,000 rubles in net profit per month.

Idea No. 7 Flights in a wind tunnel

This attraction feels close to skydiving, but it is much safer and accessible even to children. It consists of the free fall effect experienced by a person inside the installation.

In general, the pleasure is not cheap: you will have to spend an average of 10 million rubles to purchase a wind tunnel. Plus a supply of consumables for diesel internal combustion engines (about 150,000 rubles per month), equipment for visitors, wages for a parachuting instructor and equipment for servicing the installation, etc.

Advantages:

• the attraction is a real “magnet” for sports fans
• attractive to teenagers due to the novelty of sensations
• You can sell gift certificates

Experts say that with a well-structured marketing strategy, you can achieve payback on the pipe in 2 years. However, this attraction is still designed for megacities, where there are more potential visitors and a higher income level.

Idea No. 8 Climbing wall

Recently, among the new children's attractions, the entertaining climbing wall is one of the most popular. The desire of children to climb vertical surfaces, the temptation of walls imitating rocks that can be seen from afar - all this increases the attendance of the climbing wall and makes it the most popular place in the shopping center.

Advantages:

• low rent: takes up little space, can be located in “inconvenient” places for other tenants (in empty space near elevators, near escalators, skating rinks, roller skating rinks)
• does not bore visitors, as it has many route options that can be changed from time to time
• none Consumables and operating costs
• pays for itself quickly (about 3 months).

Thus, there are enough business ideas in the entertainment market. But in order for the attractions to delight visitors for a long time and make a profit, it is recommended to purchase them from trusted suppliers with a good business reputation, and also check for certificates for materials and safety equipment.

* The calculations use average data for Russia

Children's playgrounds with mini-attractions are a profitable business that quickly pays off and requires a relatively small initial investment.

There are two types of playgrounds - playgrounds, which are essentially equipped entertainment complexes, and soft play rooms.

The first option is designed for children from 4 to 13 years old and requires decent expenses. The second version of a children's entertainment room designed for kids preschool age, will cost you several times less. However, it is far from a fact that the profit will be significantly lower in this case (if the location with high traffic is successfully chosen).

First of all, you need to find a suitable location for your center. It is best if it is a large shopping complex.

This location will be beneficial for both you (it will provide a large flow of customers) and your neighbors who are tenants of retail space (parents can leave their children on the playground and devote their time to shopping).

In such cases, the administration of a shopping center often offers more favorable rental conditions. Then, depending on the area of ​​the rented premises and budget, order the necessary equipment.

Keep in mind that if you order a custom order (for example, special sizes and parameters), you will have to wait some time until this equipment is manufactured and tested. Also add a couple of weeks for installation of structures.

Earn up to
200,000 rub. per month while having fun!

Trend 2020. Intellectual business in the field of entertainment. Minimum investment. No additional deductions or payments. Turnkey training.

Thus, from the moment the order is sent and paid to the supplier until the center opens, it can take 1.5-2 months or more. This should also be taken into account when drawing up a business plan.

Be as responsible as possible when choosing an equipment supplier. After all, the health of children and your reputation depend on the quality of their products. Don’t be lazy, find and inspect “live” before ordering samples of complexes from this manufacturer.

Of course, you shouldn’t skimp on equipment. Don't forget to check that your supplier has all necessary documents and certificates. In addition to the equipment itself, you will need a cash register and CCTV cameras to install in your center.

If you are going to open one small entertainment center, it is enough to register as an individual entrepreneur. In the future, you will most likely need the services of an accountant. It is not necessary to hire him full time, but these expenses, nevertheless, must be budgeted in advance.

The next stage is to prepare all the necessary permits. The basic requirements for children's playgrounds are regular wet cleaning, good lighting and ventilation. In addition, children with any signs of illness should not be allowed into the territory of the play complex.

Competent staff is an important condition for the success of your business. Your employees must have medical books and pedagogical education (or at least experience working with children). When planning your budget, take into account the salaries of two shift workers.

Ready ideas for your business

Children's centers operate on a more relaxed schedule than most stores in the shopping center (until 20.00-20.30, and not until 22.00), but also 7 days a week. Moreover, you will have the most clients on weekends, which is quite understandable.

But hiring a cleaner as well is not always advisable. Each shopping center has its own cleaning service, which provides its tenants with cleaning services.

Business related to playgrounds for children is usually subject to seasonality. But this applies only to those centers that are located autonomously. If you cooperate with a shopping center, then the influx of customers there is quite large in the summer, despite the fact that this is the holiday period and the weather allows children to play not only indoors.

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Organizing a children's business is a promising solution. Parents try to provide their children with exciting leisure time. The business quickly pays off and brings a stable income. There are 2 areas of creating a business in the field of entertainment for children: production of gaming goods, provision of entertainment services.

What gaming products can be produced?

Organizing a business for the production of goods for children's games will require significant investments: purchasing equipment, renting premises, staff salaries, purchasing raw materials, utility bills. But the risks are minimal.

Competition in the production of goods is low. Products of all price categories find their buyers. Products for games can be divided into groups:

• soft toys, used for home games, gifts;
• themed toys: transport, dolls, railways, designers;
• board games: with cardboard cards, dominoes, checkers, chess, lotto, puzzles;
• accessories for sports games: balls, rackets, rollers, skates;
• production of printed materials: magazines, books, coloring books.

The gaming products business has a profit margin of 15–20%. Large manufacturing enterprises earn more income due to economies of scale.

Areas of entrepreneurship in the field of leisure

Exist different ideas organizing children's leisure time. Unlike the production of goods, organizing a service business requires less investment. Most entertainment services are provided by small businesses with a small staff.

In order for an enterprise to quickly pay for itself and generate income, it is necessary to evaluate the following factors when choosing an idea:

• Place of business. For small towns, the preferred types of services are those that children of any age can use: shooting galleries, skating rinks, attractions, trampolines, slot machines. In big cities, you can choose a narrowly focused gaming business: a children's beauty salon, organizing radio-controlled car races. Some ideas are not tied to a specific place and are implemented remotely: organizing children's online computer competitions, writing letters to children from cartoon characters, Santa Claus.
• The level of family income that the business will target: open an inexpensive car rental or an elite children's horse riding club.
• Competition. There is no need to create a second circus or puppet show, it is better to install a trampoline or attractions.

Svetlana Moshkina
Mini-entertainment “Soap bubbles” at an early age

Target: create a joyful, cheerful atmosphere.

Tasks:

1. To develop in children the ability to repeat movements after the teacher without disturbing other children;

2. Develop attention, motor and speech activity in children;

3. Cultivate a friendly attitude towards each other.

Equipment: soap bubbles, bear toy, balloon.

There's a knock on the door, guys, look, Mishutka has come to visit us. He liked us so much yesterday that he decided to come to us again. And not with empty paws. What is it with him? ( Ball). What colour is he? Guys, I know a poem about a ball, would you like me to tell you about it? Repeat after me:

Cheeks puffed up like a balloon,

And then they quietly blew it away.

And they fooled me harder

To make it more fun.

They pricked the ball with a needle. Bang!

And the balloon burst loudly!

Guys, let's try to inflate the balloon. Hold hands and make a big, big circle. This will be our ball. They pricked the ball with a needle. Bang! They squatted down and lowered their hands. And they inflated the ball again. They pricked the ball with a needle again. Bang! Sit down. The thread of the ball came undone. The balloon deflated: “sh-sh-sh” And they inflated the balloon again. Oh, the balloon was loosely tied with a thread, the balloon deflated again: “sh-sh-sh”

Guys, you know, you and I can inflate not only a balloon, but also a bubble. Let's try to fool him too?

Blow up a bubble

Pout big.

Stay like this and don't burst.

He was flying, flying, flying

And he touched a twig shhhh...

Oops, the bubble burst.

Guys, would you like to see real soap bubbles? Now I’ll show you and Mishutka, and you try to catch them.

Well, we're all out of soap bubbles, but we can draw them with colored pencils.

Publications on the topic:

Goal: organizing active recreation for children, creating a favorable emotional mood and developing interest in experimental activities.

Complex project “Amazing soap bubbles” Complex project “Amazing Soap Bubbles” Relevance of the project: Soap bubbles are a thin multilayer film of soapy water filled.

Summary of the educational game situation “Soap Bubbles” Velikaya A. V., teacher of the Moscow Regional Educational Institution " Kindergarten No. 172" of the city of Krasnodar, Krasnodar region Age group: second junior Educational.

Summary of educational and research activities. Topic: Soap bubbles. Goal: Development of cognitive and research activities. Objectives: Explore properties soap bubbles obtained from different solutions.

Summary of entertainment in the first junior group “Soap Bubbles” Entertainment summary in 1st younger group“Soap Bubbles” Compiled by: teacher Pavlenko Anastasia Sergeevna Objectives: 1. Removing the emotional.

Lesson summary “Soap bubbles came to visit us” Demonstration material: Set for blowing soap bubbles; Air balloons; heroes for puppets.

a year ago I became interested in the topic of teaching preschoolers non-traditional techniques drawing. I chose this topic for my self-education.

Mini-entertainment “My dear mother”

Program content:

1. Teach children to read poetry expressively.

2. Develop intonation expressiveness of speech.

3. Create a sense of involvement in the events that occur inkindergarten.

4. Cultivate love for loved ones, a sense of teamwork, a friendly attitude towards each other and adults

Progress of the lesson.

Educator: Good afternoon, dear mothers and grandmothers! We are very glad to meet you at our entertainment “Mommy darling"! Dedicated to the holidayMarch 8.

The program will be attended by mothers, grandmothers with their children and grandchildren.

Let's welcome them! What are our mothers like?

Children: Our mothers are the most beautiful, kind, gentle!

Educator: Children, do you love your mothers?

Children: Yes!

Educator: I know that you love them very much, you learned poems for them, tell the poems to your mothers.

Child: I once told my friends:

There are many kind mothers in the world,

But you won't find it, I guarantee

A mother like mine!

She bought me

On the wheels of a horse,

Saber, paints and album

But is that really the point?

I love her anyway

Mommy, my mommy!

Child:Mom, very, very, I love you!

I love it so much that I can’t sleep in the dark at night.

I peer into the darkness, I urge the dawn

I love you all the time, mommy!

Now the dawn is shining, now it’s dawn,

No one in the world better than mom No!

Child: Go around the whole world, just know in advance:

You won’t find warmer or more tender hands than your mother’s.

You won’t find softer eyes, more affectionate and stern,

Mom is dearer to each of us, all people!

A hundred paths, roads around, go around the world.

Mom is the most best friend, there is no better mother!

Child: What gift will we give to mom on Women’s Day?

There are many fantastic ideas for this.

After all, preparing a surprise for mom is very interesting.

We'll knead the dough in the bathtub, or wash the chair.

Well, as a gift to my mother, I’ll paint the closet with flowers,

It would be nice if there was a ceiling, too bad I'm not tall.

Child: Mom brings me toys, candy,

But that’s not why I love my mother.

She sings funny songs

The two of us are never bored,

I love my mother, I’ll tell you straight,

Well, just because she is MayMother!

Educator: Now we’ll play: Mom and I will set the table and see who came?

(first we will divide into two teams, a boys team and a girls team).

Game: “Waiting for guests”

(in front of each team there is a table, each participant has one item in their hands to serve the table. At a signal, the first participant runs to the table, puts the item and returns to the end of the column, and so on for all subsequent participants).