The main muses of the House of Christian Dior: from its foundation to the present day. Charlize Theron is the face of J'adore Dior Who advertises jadore perfume
Competition is the law of life in the 21st century. Right now, more than ever, the rule works: “Advertising is the engine of trade.” But only eccentric, amazing, creative PR brings results. The attention of consumers is attracted only by that product, the image of which remains in a person’s mind for a long time.
How to attract the attention of consumers?
Marketers and advertising agents are well aware of this. That is why they use the entire arsenal of the advertising business. They also take into account which group of consumers is targeted by such an attack, and what guides buyers when choosing a product. But one thing is unshakable: the most demanding and capricious group is, naturally, the female audience. She needs to be convinced by arguments, conquered by quality and effectiveness. This requires more than just a product presentation. You need to put mystery, intrigue, and a desire to take possession of the product into it.
Zhador - the impeccable fragrance of the house of Dior
All these features, of course, are well known to the creators of the Dior house perfume. For more than 10 years, they have managed to keep one of their leading fragrances, Zhador, at the top of attention. Introduced in 1999, it is also popular among women. Its secret, apparently, lies in the synthesis of refined aromas of sweet fruits and exquisite flowers. These are magnolia, peach, pear, melon, Mexican tuberose, orchid, etc.
The authors of the perfume composition miraculously managed to create a fragrance that won women's hearts, because it reflected wealth, variability and sophistication. And the one who starred in Dior Jador advertising - allows you to appear in the image of a charming lady who has been appearing on TV screens for many years. This mysterious and alluring stranger awakens the desire to always look impeccable and sophisticated. After all, a woman is always a mystery.
The perfume of the house of Dior is one of the components of a unique image. After all, it is the aroma that significantly complements it, awakens our consciousness and inspires us to reckless or heroic actions.
Who stars in Dior Jador commercials?
It should be noted that all components of a perfume play an important role: aroma, packaging and presentation. In the latter, a significant role is played by who stars in Dior Zhador advertising. Throughout the entire campaign, the face of Zhador is the charming actress Charlize Theron. She masterfully manages to convey the essence of the fragrance and the image of a mysterious and mysterious woman that arises when using this perfume.
At the same time, we should not forget about the production team, headed by Jean-Baptiste Mondino. She hits the jackpot by betting on a sophisticated figure, a chic evening dress, exquisite jewelry and, naturally, the confident and alluring look of the actress.
Chic and shine are the basis of the future
For the trading house, it is really important which actress stars in the Zhador Dior advertising. After all, women’s perception of the concept contained in the fragrance depends on its appearance. The emphasis in the video is on golden tones as a symbol of luxury. And the actress’s shimmering skin, golden curls, bright and soulful gaze seem to echo this motif.
In all advertisements, the authors combine shimmering gold and dark tones, as if pointing to a bright core in a secret, mysterious shell. And the thought involuntarily arises that inside every woman lies a rich inner world. And when Charlize tears off her clothes and jewelry, this is confirmation of this idea: brilliance and wealth outside and inside.
And in the latest advertising masterpiece there is a clear connection between the past and the future. The actress confidently rises from the ancient castle to the roof of the house, from which a view of the modern city opens in the light of the rising sun, which gives hope for a bright future. This is not just a new world - it is a step into a new life, gaining the courage of thought and independence of a woman. Thanks to this high idea of the promotional video, every viewer will remember who is starring in the Dior Zhador commercial.
The first J'Adore fragrance appeared in the Christian Dior line in 1999. Since then, many flankers have been released, but the design of the bottle has remained virtually unchanged all these years, remaining just as simple and recognizable. The drop-shaped bottle with a gold cap combines simplicity, chic and elegance - timeless categories that will always be in demand in the world of fashion and beauty.
Christian Dior is an iconic French brand with a rich history, and in the new millennium, like many other fashion houses, Dior began to invite famous actresses to personify this or that product. In 2007, Eva Green was invited to advertise the Midnight Poison fragrance, perfectly personifying the dark aesthetics of gothic glamor that is in tune with this perfume. In 2011, we saw the first one, the campaigns of which are imbued with the spirit of Parisian romance. And before that, in 2004, Charlize Theron, the living embodiment of the Golden Age of Hollywood, became the face of Dior perfume, carrying this image in the J’Adore Dior advertising campaign for almost 15 years.
J'Adore Dior (2004)
Song: Don't Let Me Be Misunderstood – Nina Simone
The first J'Adore advertising campaign with Charlize Theron was released in 2004. In it, the actress, who was 29 years old at the time, poses, wrapped in luxurious golden silk, to a composition performed by Nina Simone.
J'Adore Dior (2006)
Song: A Funky Space Reincarnation – Marvin Gaye
J'Adore Dior (2011)
Song: Heavy Cross – Gossip
In 2011, another memorable but controversial J'Adore ad appeared, directed by French director Jean-Jacques Annaud. In it, the heroine rushes to the catwalk show, and Hollywood divas of yesteryear greet her backstage. The naturalistic images of Marlene Dietrich, Marilyn Monroe and Grace Kelly seemed a little scary to some, but the ad turned out to be very stylish and energetic thanks to the composition Heavy Cross by Gossip.
J'Adore Dior (2014)
Song: Hey Now - London Grammar
In 2014, a new J’Adore campaign “The Future is Gold” was released, the plot of which was similar to the 2006 advertisement. In the video, Charlize Theron walks through the dazzling interiors of the Palace of Versailles, and from above, from under the dome, a golden cloth falls towards her, along which she begins to climb up, as if on a rope, leaving golden pumps on the floor. She climbs onto the roof and sees the skyscrapers of a huge metropolis in front of her. The video was shot by the famous French photographer Jean-Baptiste Mondino and was dedicated to the 15th anniversary of the J’Adore fragrance.
J'Adore Dior (2016)
Song: I Love You – Woodkid
In the 2016 advertising campaign, Theron appeared in a short, airy golden dress, in which she got wet in the rain, walked on water and met the sun. The director was again Jean-Baptiste Mondino, and the theme song was I Love You by Woodkid.
As soon as the holidays begin to loom on the horizon, advertisements for perfumes begin to air on all channels, because wonderful scents are one of the best gifts that you can give to someone or yourself. I love perfume ads Dior "J'adore", the face of the advertising campaign of which has been the actress for several years now Charlize Theron. You can have different attitudes towards the J’adore fragrance, but to deny that the collaboration between Dior and Charlize is brilliant is simply stupid. Each commercial is a small masterpiece.
Once every 2-3 years, Dior shoots a new “film” with the participation of a Hollywood actress, and 2018 was no exception. The motto of the new promotional campaign is an ode to women, all women are strong, both together and individually.
Other Dior J'adore commercials with Charlize Theron
2009: Gold is cold, diamond is dead, limousine is just a car. Don't pretend. Feel what's real. C'est ca, que j'adore. J'adore. Dior. Song: Marvin Gaye - A Funky Space Reincarnation.
2011: Charlize Theron's heroine participates in a fashion show, surrounded by Hollywood actresses from the past - Marilyn Monroe, Marlene Dietrich, Grace Kelly. Song: Gossip - Heavy cross.
2014: The past can be beautiful, a memory, a dream, but it’s no place to live. And now it’s the time, the only way out, is up. It's not heaven. It's a new world. The future is gold. J'adore Dior. Song: London Grammar - Hey now (J'adore Dior remix).
2016: I touched the rain, I look at the sun. And it says “Run!” The water, the earth, the sun and me. J'adore. We are gold. Song: Woodkid - I love you.
J'adore fragrance from Dior
Dior's Zhador perfume was first launched on the market in 1999. The aroma is floral and fruity. Bottom notes: blackberry, musk, Texas cedar, vanilla. Top notes: bergamot, pear, tangerine, magnolia, peach, melon. In the center: Nepalese rose, plum, Mexican tuberose, violet, lily of the valley, jasmine, orchid, freesia. The price of the fragrance depends on the release form. Eau de parfum costs 4,000-5,000 rubles for 30 ml without discounts, eau de toilette costs approximately 5,800 rubles for a 50 ml bottle in cosmetic chain stores.
The actress was left with a lot of impressions
But in the new promotional photo, Charlize Theron is wearing a long golden dress with an open back and a piquant slit at the thigh. The long train of her outfit flutters in the wind, and the actress raised one hand, slightly clasping her head from behind. Charlize chose to take to the sandy hills barefoot to fully show off her long, slender legs.
Few people know that in her youth this blonde was going to become a model and even had considerable success in this field. But fate decreed otherwise, and now Theron thanks God that instead of walking on the catwalk, he has the opportunity to star in big-budget films and learn from the best directors in the world. She is also a wonderful mother who is raising an adopted son and dreams of a second child. Now Charlize Theron is dating Sean Penn , to whom she is rumored to be engaged. The celebrities are planning to get married in the near future; the celebration is planned in the actress’s homeland in South Africa.
In her youth, the star wanted to become a model
Charlize Theron is rightfully considered one of the “golden” women of Hollywood: the actress not only has unique talent and unprecedented beauty, but has also long been the face of the J"adore Dior perfume fragrance.
A unique and very feminine fragrance from Christian Dior, whose face Charlize Theron became in 2011, opens with actual flowers - delicate, juicy, frantic. It seems that this is exactly the kind of scent a woman with taste should have. They add incredible charm. If you use this fragrance, you are an individual, you can do without accessories and clothes - your perfume is the most memorable and the most interesting touches of your style.
“Gold is just metal, diamonds are cold stones, a limousine is just a car, don’t pretend, feel the real thing...”
Year: 2008
Description: The famous video with Charlize Theron undressing.
Music: Marvin Gaye - A Funky Space Reincarnation
Poster:
J'adore Dior has always been the epitome of femininity. Enchanting aroma. Valuable bottle. Witch name. Beautiful alchemy with the unique signature of J'adore. And in the heart of the priceless bottle is fragrance...
Top note: Embrace.
The aroma opens with a sweet cocktail of juicy melon, pear, peach with a hint of sparkling fresh citrus notes of mandarin and bergamot. The composition is complemented by a bright fragrance of enticing Indian magnolia with a velvety floral and at the same time energetic citrus aroma.
Heart note - Charm.
The plum note combines the opening note with the heart of the fragrance. In the heart there is a lush floral accord. The refined fragrance of a spectacular Damask rose, combined with the charm of jasmine, surrounds the delicate velvety aroma of French violet. The intoxicating trio of flowers was complemented by the lush breath of exotic African orchid, the charm of tuberose and the airy floral shades of lily of the valley. The sparkling note of pampered freesia adds a sweet nuance and complements it with a gentle touch.
The final note is Seduction.
Wrapping the dazzlingly expressed charming heart of the fragrance, the final note promises a long and intense sound to the floral bouquet. The crowning accord delivers a sublime woody note of mighty cedar and a glorious sandalwood tartness. A rim of sensual musk and vanilla pod give the bouquet voluptuousness and warmth.
Today, the name Dior is not only about Haute Couture, luxury, sophistication, femininity and impeccable style. Dior is a symbol of the constant re-creation of fashion, with the myths, stories and legends of the House of Dior...
“The past may be a beautiful dream, a memory, but it is impossible to live in it. Now the only way is up. This is not paradise, this is a new world. The future is golden.”
Year: 2014
Description: Model and actress Charlize Theron climbs a silk rope to the roof of the Palace of Versailles into a "golden future." Dior celebrates 10 years of collaboration with Charlize Theron with a new mini-film Dior J'adore "The Future Is Gold".
Director: Jean-Baptiste Mondino
Music: London Grammar - Hey Now (J'adore Dior Remix by The Shoes)
Poster:
Among its countless interpretations, J'Adore remains unsurpassed. J'adore perfume is a floral-fruity hymn to the universe.
The J'adore Dior perfume bottle is made to resemble an ancient amphora, which was the main container for fragrant liquids. Interesting neck configuration based on a women's necklace of the Masai tribe.
Dior J'adore is an ambiguous perfume with a complex and special bouquet - a tender and voluptuous fruity-floral aroma, mysterious and chic in its radiant diversity.
P.S. The aroma of boundless femininity, unsurpassed elegance and sensual seduction. Of course, the aroma is noble and status, absolutely not everyday - it needs to live up to it. His exit is a celebration, a theater, a social reception, his surroundings are high heels, impeccable makeup, a stylish hairstyle. Only this way and no other way.
Women who don't wear perfume are very self-confident women.
for the train of correctly chosen perfume that trails a beautiful lady,
always accompanies the image she creates,
playing not the last, and sometimes even the first role in the creation of this image.
Coco Chanel
